food - 40 30 30 Diet
Mar 15, 2025

How to Follow the 40 30 30 Diet

food - 40 30 30 Diet
Mar 15, 2025

How to Follow the 40 30 30 Diet

Tracking macros can feel overwhelming at first. You might find yourself staring at numbers on a screen or the back of a food package, unsure how to start. The good news is that you can learn to count macros quickly and easily. This blog will cover the 40 30 30 diet, a popular macro-focused diet that many find helpful for losing weight and improving overall health. 

We'll also discuss how to track macros to get the most out of this eating approach and introduce you to an innovative AI tool to help you count calories faster and with less stress.  AI can take the tediousness out of tracking macros so that you can focus on your diet goals and enjoy the process more. 

Table of Content

What is the 40 30 30 Diet?

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The 40 30 30 diet, also known as the Zone Diet, instructs its followers to eat a specific ratio of 40% carbohydrates, 30% protein, and 30% fat. 

As part of the diet, carbs should have a low glycemic index, which means they provide a slow release of sugar into the blood to keep you fuller for longer. Protein should be lean, and fat should be primarily monounsaturated.

Who Developed the 40 30 30 Diet?

The Zone Diet was developed more than 30 years ago by an American biochemist, Barry Sears. His best-selling book The Zone was published in 1995.

Dr. Sears developed this diet after losing family members to early deaths from heart attacks and felt that he was at risk unless he found a way to fight it.

What Are the Health Claims of the Zone Diet?

The Zone Diet claims to reduce inflammation in the body. Dr. Sears proposed that inflammation is why people gain weight, become sick, and age faster.

Proponents of the diet claim that once you reduce inflammation, you will lose fat at the fastest rate possible, slow down aging, reduce your risk of chronic disease, and improve your performance.

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Pros and Cons of the 40 30 30 Diet

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The Good Stuff: Pros of the 40 30 30 Diet

1. Decreased Hunger 

Several studies show that eating more protein and lower carbs can help one lose weight. Protein and fat promote satiety, or the feeling of fullness. As you follow a 40 30 30 diet, you may feel less hungry and less inclined to eat. If you want to lose weight, increased satiety may help you stay within your calorie goals. However, suppose you are a person who eats for reasons other than hunger, like boredom or habit. You may not notice a significant difference in your daily calorie intake. 

2. Metabolism Support 

Eating more daily protein can help maintain muscle mass, especially during weight loss. It is expected you will lose some muscle when you decrease calories to slim down. Still, muscle tissue burns more calories than fat, so maintaining as much muscle as possible can help support a healthier metabolism. 

3. Focus on Healthy Fats 

A 40-30-30 macro diet doesn’t necessarily require that you choose healthy fats. Still, many choose this plan to take advantage of the benefits of consuming unsaturated fats, including polyunsaturated and monounsaturated fatty acids.  

The diet allows a more substantial fat intake than many other weight loss plans, allowing one to enjoy nuts, seeds, olives, and avocados. According to the National Institutes of Health, unsaturated fats in foods like these can help improve cholesterol levels and ease inflammation.

4. Improved Weight Loss Results 

Clinical studies often associate higher-protein diets with better weight loss outcomes. Consuming more protein enhances weight loss for several reasons, including eating protein requires more work than eating carbs or fat. This is often called the “thermic effect of food” or TEF. Increased satiety and metabolism support (mentioned above) can also make weight loss easier.

The Bad Stuff: Cons of the 40 30 30 Diet 

1. Lacks Personalization 

One of the most incredible benefits of choosing a macro diet is that you can customize your macros based on your goals and lifestyle. There is no single macro ratio that is perfect for everyone—including the 40 30 30 plan. It might work for your coworker, friend, or an influencer you follow on Instagram, but that doesn’t mean it will work for you. 

2. May Not Provide Enough Energy 

Carbohydrates are your body’s preferred energy source. We consume more than 40% of our calories from carbs to keep our brains and bodies happy. As mentioned above, most nutrition experts suggest we get at least 45% of our calories from carbs. Cutting back further than that may lead to fatigue throughout the day. Especially if you are a runner, walker, or regular exerciser, you may need more carbohydrates to fuel your workouts adequately. 

3. Some Claims Are Unsupported 

Researchers don’t always agree on the “right” diet for better health or weight loss. So, if you see a headline claiming that a 40 30 30 diet is “backed by science!” you must take it with a grain of salt. Some research may support it, but other studies question the effectiveness of higher-protein eating plans. What many experts agree on, however, is that the best diet for you is the one that is sustainable for the long term. Short-term fixes can backfire and even lead to post-diet weight gain. 

4. It doesn’t guarantee a Healthy Diet 

Like all macro diets, balancing macronutrients doesn’t guarantee a nutritious diet. If you choose heavily processed foods with added sugars, too much sodium, and few nutrients to support good health, you might lose weight but won’t benefit your overall wellness.  Like any eating plan, the benefits you gain will depend on the quality of food you put on your plate. Focus on less processed whole grains, fruits, vegetables, lean protein, and plant-based protein to gain the most benefits. 

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DietAI - 40 30 30 Diet

DietAI transforms calorie counting with our AI calorie counting app. Take a picture of your food, and our app instantly analyzes your meals from a simple photo, delivering accurate calorie and macro information without manual logging. Beyond photo recognition, the app provides comprehensive progress tracking, personalized nutrition insights tailored to your goals, and convenient barcode scanning for packaged foods. 

Whether you are trying to lose weight, gain muscle, or simply maintain a balanced diet, DietAI makes nutrition tracking effortless by eliminating the tedious aspects of traditional food journaling. Download now to effortlessly track your calories and macros with DietAI, the AI-powered app that makes logging meals as simple as snapping a photo. Download today for 80% off!

How to Follow the 40 30 30 Diet

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The Hand-Eye Method: A Beginner's Guide to Following the Zone Diet

The hand-eye method is the easiest way to start the Zone Diet. As the name suggests, your hand and eye are the only tools you need to get started, although wearing a watch is also recommended to keep an eye on when to eat. 

In this method, your hand has several uses. You use it to determine your portion sizes. Your five fingers remind you to eat five times daily and never go without food for five hours. Meanwhile, you use your eye to estimate portions on your plate. To design a Zone-friendly plate, you first need to divide your plate into thirds.

Plan Your Plate 

One-third lean protein

One-third of your plate should have a source of lean protein, roughly the size and thickness of your palm. 

Two-thirds carbs

Two-thirds of your plate should be filled with carbs with a low glycemic index. 

A little fat

Add a dash of monounsaturated fat to your plate, such as olive oil, avocado, or almonds. 

The hand-eye method is a simple way for a beginner to follow the Zone Diet. It is also flexible and allows you to eat at restaurants on the Zone Diet. You use your hand and eyes as tools to choose options that fit Zone recommendations. You can learn more about eating out on this diet here. 

The Zone Food Block Method: A Step-by-Step Approach to the Zone Diet

Zone food blocks allow you to personalize the Zone Diet to your body by calculating how many grams of protein, carbs, and fat per day you need. The number of Zone blocks you should eat daily depends on your weight, height, and waist and hip measurements. 

You can calculate your number here. The average male eats 14 Zone blocks daily, while the average female eats 11 Zone blocks daily. A main meal such as breakfast, lunch, or dinner contains three to five Zone blocks, while a snack always contains one Zone block. Each Zone block comprises a protein block, a fat block, and a carb block. 

  • Protein block: Contains 7 grams of protein. 

  • Carb block: Contains 9 grams of carbs. 

  • Fat block: Contains 1.5 grams of fat. 

Here is a detailed guide with different options and how much of each food option is needed to make a protein, carb, or fat block.

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How to Count Calories for the 40 30 30 Diet

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Use Diet AI to Simplify Macro Tracking

For many people, counting calories and macros can feel tedious and time-consuming. Enter DietAI, an app that transforms calorie counting with artificial intelligence. Take a picture of your food, and our app instantly analyzes your meals from the photo, delivering accurate calorie and macro information without manual logging. 

Beyond photo recognition, the app provides comprehensive progress tracking, personalized nutrition insights tailored to your goals, and convenient barcode scanning for packaged foods. 

Whether you are trying to lose weight, gain muscle, or simply maintain a balanced diet, DietAI makes nutrition tracking effortless by eliminating the tedious aspects of traditional food journaling. Download now to effortlessly track your calories and macros with DietAI, the AI-powered app that makes logging meals as simple as snapping a photo. Download today for 80% off

Do it Manually

Want to calculate macros without the help of technology? You can do this on your own. First, determine your total daily calorie needs. From there, apply the percentages to get your macro breakdown. For example, if your daily intake goal is 2,000 calories, aim for 800 calories from carbs (200g), 600 calories from protein (150g), and 600 calories from fats (67g). 

Adjust for Your Fitness Goals

Weight Maintenance Once you’ve reached your target weight, you can adjust your calorie intake by eating more. But try to maintain your macronutrient ratios. This helps prevent you from regaining weight while giving your body enough energy and nutrients to support your current or increased activity levels. 

Listen to your body’s hunger signals and adjust portions accordingly. Muscle Gain with Fat Loss If you aim to gain muscle and not necessarily lose weight, you can change your macronutrient ratios to focus more on proteins. Instead of 40-30-30, you can follow 35-35-30. The extra protein boost should give your body enough protein for muscle recovery.

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The 40 30 30 diet is a macro-based approach to eating that focuses on getting 40 percent of your daily calories from carbohydrates, 30 percent from protein, and 30 percent from fat. Following this plan, a person consuming 2,000 calories a day would eat 800 calories (or 200 grams) of carbs, 600 calories (or 150 grams) of protein, and 600 calories (or 67 grams) of fat. 

The 40 30 30 diet is not a restrictive plan. Instead, it allows for various foods while promoting balance and moderation. In addition to helping with weight loss, this way of eating may enhance athletic performance, improve body composition, and boost metabolic health. 

The Benefits of the 40 30 30 Diet

When it comes to nutrition, balance is key. The 40 30 30 diet provides structure while promoting a varied and flexible approach to eating. Some potential benefits of following this macro-based plan include the following: 

Weight Loss

Research shows that diets higher in protein can help with weight loss and improve body composition. This is likely because protein promotes satiety and helps preserve muscle mass when losing weight. Since the 40 30 30 diet is higher in protein than standard diets, it may help you shed excess pounds and improve your body’s composition. 

Improved Athletic Performance

Carbohydrates are the body’s preferred fuel source, mainly during high-intensity exercise. A diet that consists of 40 percent carbohydrates can help replenish glycogen stores and enhance performance. The 30 percent protein intake can also support muscle recovery and repair after exercise. 

Better Metabolic Health

The 40 30 30 diet promotes balanced nutrition, which may help improve markers of metabolic health. This diet may help lower blood sugar levels, reduce cholesterol, and improve insulin sensitivity. 

How to Get Started with the 40 30 30 Diet

Getting started with the 40 30 30 diet is simple. First, calculate your daily calorie needs. An online calculator can find this number based on age, sex, weight, height, and activity level. Next, determine your macro targets. To do this, multiply your daily calorie needs by 0.40, 0.30, and 0.30 to get the calories from carbs, protein, and fat. Finally, convert these numbers to grams using the formula: 1 gram of carbohydrate and protein contains four calories, while 1 gram of fat has nine calories.

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